Drake - Hotline Bling
https://www.youtube.com/watch?v=uxpDa-c-4Mc
The music video that i have chosen is drakes "hotline Bling" song which has over 900 million views. The artist uses a variety of techniques in his music video as well as his lyrics to make this hit memorable, hence the number of views.
The purpose of the music video would most likely fall under 'promotion of a particular song' and also 'promotion of a particular artist.' The music video contains Drake as the main focus throughout the majority of the tune, with only the silhouettes of females in the background and the odd camera shot of their faces for a few seconds. This reinforces the idea that Drake is trying to make himself the main centre of view, falling in line with one of the purposes of the video is promotion of a particular artist. Also in the music video, the artist has a unique dance which he continuously repeats throughout. This technique is most likely used to make the song and the music video memorable, due to a new original dance being shown throughout. The lighting effects also helps the music video be memorable due to the vibrant and bright colours being flashed at a constant rate.
Monday, 19 September 2016
Friday, 16 September 2016
Music videos through the ages.
1920s
Long camera angle continuous throughout
No camera movement
wide camera angle
1930s
wider shots
camera moved across the room
focus onto the main singer
1950s
Medium shots
Frequent movement
Camera follows singer as they move from place to place
More dancing
More heavily decorated set
1960s
realistic background
deep focus shot
Locked down shot
Filming is in colour
more video effects
higher video quality
1970s
higher standard of editing
designer costumes
practical effects
surreal content
conversation at the beginning before song
1980s
high editing budget
Surreal theme
colour contrast
use of green screen and effects
experimenting with bizarre effects
1990s
high equality video
much more dancing
animation
lighting techniques
2000s
vibrant
parodic humour
colour mixed with black and white
large spending budget
2010s
HD quality
variety of camera angles
lighting effects
modern editing skills
Music video (week 1 camera angles)
Select a music video of your choice. On your homework page LIST the camera shots/angles that are used and WHAT they show.
In the Music video "sucker for pain" by "Lil Wayne, Wiz Khalifa & Imagine Dragons w/ Logic & Ty Dolla $ign ft X Ambassadors" Camera shots are used to demonstrate different aspects of the videos setting, characters and themes. As a result, camera shots are very important in shaping meaning within the music video.
Sucker for pain uses a variety of different camera shots such as:
Deep focus shots
close up shots
medium shots
arc shots
Low angle shots
High angle shots.
High angle shots.
Some of these camera angles are used more more frequent than others, nonetheless, all of them play an important part in creating a realistic theme and emphasis on the emotions being portrayed by the artists singing in the song.
Deep focus shots:
In sucker for pain, deep focus shots are used to show both the artists, the background, the foreground and the middle ground all in a single shot. This allows the audience to witness the sinister atmosphere the singers are currently in; a hostile and unsafe environment in which they are stuck in. This camera angle matches the words in which the artists are singing/rapping about and links in with the whole "pain" theme which is trying to be portrayed.
Close up shots:
This shot is used more often than most during the music video, Particularly to make the viewers focus on the expressions and facial emotions being made by the singers in detail. The viewer is drawn into the subject's personal space and shares their feelings. It also helps them to focus on the story being told out of their mouths without any distractions being made present.
Medium shots:
A medium camera angle is generally an all-purpose shot, however in the music video "sucker for pain" it is often used to show and highlight the artists movements within the song. This is most likely done in order to show how the singers uncomfortable and unpredictable body language they are emitting due to their "pain" and lack of freedom they have since a majority of the people in the music video are caged,chained or in bondage's.
Arc shots:
An arc shot is a movement of the camera that covers a semi-circle or full circle around a subject. This camera angle was done only a couple of times during the video but still held the same weight in meaning compared to other shots. It allowed viewers to see a 360 degree angle of an artists world and environment they are currently inhabiting. This angle was done at a crucial moment in the video when the singer " Ty Dolla $ign" was rapping his verse. It allowed us to see that he was completely caged behind iron bars with no means of escape. This reinforces the idea and theme of the music video which is the suffering each individual was going through hence the name of the song. The arc shot allowed the viewer to metaphorically see the state of mind some of the singers were in while in this music video.
Low angle shots:
A low angle shot is usually used in filming to make a character appear dominant and somewhat in charge. In "sucker for pain," low angle shots are filmed on artists while they are singing, giving off the feel that they're in charge; only for all hopes of dominance and freedom to be crushed by the Iron bars and prison ceiling being shown over their head in the exact same shot. This effect gives off the message to the audience that there is no hope for an end to their subjection, oppression and pain.
High angle shots:
High angle shots in the music video allowed for us the viewers to witness the isolation of an artist in their cage or prison and is done on multiple occasion. This allows the audience to see first hand from a birds eye view the extent of their bondage, and hostile state they are living in. It also adds in a dramatic feeling as to the camera slowly zooms out further and further away from the singer on the ground, perhaps to make the audience feel to some extent empathetic towards them, due to them being caged up and completely alone.
Close up shots:
This shot is used more often than most during the music video, Particularly to make the viewers focus on the expressions and facial emotions being made by the singers in detail. The viewer is drawn into the subject's personal space and shares their feelings. It also helps them to focus on the story being told out of their mouths without any distractions being made present.
Medium shots:
A medium camera angle is generally an all-purpose shot, however in the music video "sucker for pain" it is often used to show and highlight the artists movements within the song. This is most likely done in order to show how the singers uncomfortable and unpredictable body language they are emitting due to their "pain" and lack of freedom they have since a majority of the people in the music video are caged,chained or in bondage's.
Arc shots:
An arc shot is a movement of the camera that covers a semi-circle or full circle around a subject. This camera angle was done only a couple of times during the video but still held the same weight in meaning compared to other shots. It allowed viewers to see a 360 degree angle of an artists world and environment they are currently inhabiting. This angle was done at a crucial moment in the video when the singer " Ty Dolla $ign" was rapping his verse. It allowed us to see that he was completely caged behind iron bars with no means of escape. This reinforces the idea and theme of the music video which is the suffering each individual was going through hence the name of the song. The arc shot allowed the viewer to metaphorically see the state of mind some of the singers were in while in this music video.
Low angle shots:
A low angle shot is usually used in filming to make a character appear dominant and somewhat in charge. In "sucker for pain," low angle shots are filmed on artists while they are singing, giving off the feel that they're in charge; only for all hopes of dominance and freedom to be crushed by the Iron bars and prison ceiling being shown over their head in the exact same shot. This effect gives off the message to the audience that there is no hope for an end to their subjection, oppression and pain.
High angle shots:
High angle shots in the music video allowed for us the viewers to witness the isolation of an artist in their cage or prison and is done on multiple occasion. This allows the audience to see first hand from a birds eye view the extent of their bondage, and hostile state they are living in. It also adds in a dramatic feeling as to the camera slowly zooms out further and further away from the singer on the ground, perhaps to make the audience feel to some extent empathetic towards them, due to them being caged up and completely alone.
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