Music Video analysis

Drake - Hotline Bling

https://www.youtube.com/watch?v=uxpDa-c-4Mc

The music video that i have chosen is drakes "hotline Bling" song which has over 900 million views. The artist uses a variety of techniques in his music video as well as his lyrics to make this hit memorable, hence the number of views.

The purpose of the music video would most likely fall under 'promotion of a particular song' and also 'promotion of a particular artist.'  The music video contains Drake as the main focus throughout the majority of the tune, with only the silhouettes of females in the background and the odd camera shot of their faces for a few seconds. This reinforces the idea that Drake is trying to make himself the main centre of view, falling in line with one of the purposes of the video is promotion of a particular artist. Also in the music video, the artist has a unique dance which he continuously repeats throughout. This technique is most likely used to make the song and the music video memorable, due to a new original dance being shown throughout. The lighting effects also helps the music video be memorable due to the vibrant and bright colours being flashed at a constant rate.