Final Script David

Brand/Product name: Polished

Name of advert: Perfect Gift

Advert Duration: 30-40 seconds

Regulations/concerns:

·      02 Recognition of advertising – Separation rules and content rules to ensure that ads are not mistaken for editorial. This means that advertisements must be obviously distinguishable from editorial content, especially if they use a situation performance or style reminiscent of editorial content, to prevent the audience being confused between the two. The audience should quickly recognise the message as an advertisement.

·      03 Misleading advertising - Advertisements must not mislead consumers by omitting material information. They must not mislead by hiding material information or presenting it in an unclear, unintelligible, or ambiguous or untimely manner.  

(Romantic soothing Melody in the background)

MVO: It's valentines day...the candles are lit. The music is soft, and beside you sits the most beautiful girl in the world. 

SFX: *Soft giggle/Laugh in the background*

MVO: As she unwraps the gift you bought her, a tiny little box from Polished...the look on her face says it all.... nail varnish was the perfect choice.

SFX - *Female gasping from opening romantic gift*

MVO: Polished carries out a wide variety of vibrant and pretty gifts that'll truly say it all.

MVO: Ever seen a face light up like a lamp? 

SFX - *Sound of lamp turning on*

MVO: You will a little holiday shopping at Polished nail accessories. 

FVO: You can even have a unique bottle custom made -

MVO - as pretty as she is. 

              Polished.

Draft Script David 2

Brand/Product name: Polished

Name of advert: Perfect Gift

Advert Duration: 25-35 seconds

Regulations/concerns:

·      02 Recognition of advertising – Separation rules and content rules to ensure that ads are not mistaken for editorial. This means that advertisements must be obviously distinguishable from editorial content, especially if they use a situation performance or style reminiscent of editorial content, to prevent the audience being confused between the two. The audience should quickly recognise the message as an advertisement.

·      03 Misleading advertising - Advertisements must not mislead consumers by omitting material information. They must not mislead by hiding material information or presenting it in an unclear, unintelligible, or ambiguous or untimely manner.  

(Exciting hiphop/pop music playing in the background)

MVO: Love you nails?

MVO: Then give it the treatment it deserves with Polished!

MVO: Colourful. Rich. Sassy. Dress up your fingertips and give it the pampering it truly deserves!

With colours suitable for any dress attire, always be prepared with vibrant nail accessories.

MVO: Polished carries a wide variety of radiant gifts that'll truly say it all. You can even have a unique bottle custom made to match your inner Diva!

MVO: Polished. Bring out the inner you!

David Draft script 1

Brand/Product name: Polished

Name of advert: Perfect Gift

Advert Duration: 30-40 seconds

Regulations/concerns:

·      02 Recognition of advertising – Separation rules and content rules to ensure that ads are not mistaken for editorial. This means that advertisements must be obviously distinguishable from editorial content, especially if they use a situation performance or style reminiscent of editorial content, to prevent the audience being confused between the two. The audience should quickly recognise the message as an advertisement.

·      03 Misleading advertising - Advertisements must not mislead consumers by omitting material information. They must not mislead by hiding material information or presenting it in an unclear, unintelligible, or ambiguous or untimely manner.  

(Romantic soothing Melody in the background)

MVO: It's valentines day...the candles are lit. The music is soft, and beside you sits the most beautiful girl in the world. 

MVO: As she unwraps the gift you bought her, a tiny little box from Polished...the look on her face says it all.... nail varnish was the perfect choice.

MVO: Polished carries out a wide variety of vibrant and pretty gifts that'll truly say it all.

MVO: Ever seen a face light up like a lamp? You will a little holiday shopping at Polished nail accessories. 

You can even have a unique bottle custom made

as pretty as she is. Polished.