Brand/Product
name: Polished
Name of advert: Perfect Gift
Advert
Duration: 30-40 seconds
Regulations/concerns:
·
02 Recognition of advertising – Separation rules and content
rules to ensure that ads are not mistaken for editorial. This means that advertisements
must be obviously distinguishable from editorial content, especially if they
use a situation performance or style reminiscent of editorial content, to
prevent the audience being confused between the two. The audience should
quickly recognise the message as an advertisement.
·
03 Misleading advertising - Advertisements must not
mislead consumers by omitting material information. They must not mislead by
hiding material information or presenting it in an unclear, unintelligible, or
ambiguous or untimely manner.
(Romantic soothing Melody in the background)
MVO: It's valentines day...the candles are lit. The music is soft, and beside you sits the most beautiful girl in the world.
MVO: As she unwraps the gift you bought her, a tiny little box from Polished...the look on her face says it all.... nail varnish was the perfect choice.
MVO: Polished carries out a wide variety of
vibrant and pretty gifts that'll truly say it all.
MVO: Ever seen a face light up like a lamp? You
will a little holiday shopping at Polished nail accessories.
You can even have a unique bottle custom made
as pretty as she is. Polished.
You can even have a unique bottle custom made
as pretty as she is. Polished.
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